FIFA Living Football Social Media Campaign

From the FIFA headquarters in Zurich to the global stage, 'Living Football' takes you on a journey through the world of soccer. The anticipation is palpable as the ball rests on the grass, ready for that defining kick that could make someone a world champion.

FIFA was looking for a comprehensive solution to produce its series "Living Football." The goal was to highlight the organization’s global initiatives and tell inspiring stories. The project required not only a creative approach but also flawless technical execution to ensure consistent high quality and efficient production for every episode.

To meet the client’s high expectations, we built a fully customized set from the ground up. This included:

  • 5 broadcast cameras, strategically positioned to capture multiple angles and ensure a dynamic visual narrative.
  • Slider for smooth, cinematic-quality shots.
  • Arri Skypanels for professional and versatile lighting, perfectly illuminating the presenters and the set atmosphere.
  • A live editing suite, enabling real-time adjustments.
  • Full integration of graphics and live streaming, allowing the episodes to be broadcast on multiple platforms with a polished finish.

Initially, we filmed one 40-minute episode every two days. As we optimized workflows and coordination, we doubled our efficiency, producing two episodes per day. In total, we delivered 2 seasons comprising 36 episodes, which exceeded FIFA’s goals and captivated their global audience.

The series was highly praised by viewers and set a benchmark for audiovisual communication in the sports sector. FIFA used the episodes on its digital platforms and social channels, reinforcing its position as a leader in the football world.

About FIFA

The Fédération Internationale de Football Association (FIFA), established in 1904, is the global governing body for soccer, overseeing international competitions and promoting the sport worldwide. Headquartered in Zurich, Switzerland, FIFA comprises 211 national football associations, making it one of the largest international sports organizations. Its primary responsibilities include organizing major tournaments like the FIFA World Cup, setting global standards for the game, and implementing development programs to grow soccer at all levels.

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