As football evolves with new strategies or technical programmes, automobile technology is subject to constant change. To promote the SUV Taycan Cross Turismo, Porsche's new electric model, the Keko agency wanted the Swiss football player Michael Lang to present the advantages of electric mobility in a social media video campaign.
What difficulties might this switch entail, and what advantages can such a car offer? The Swiss national team defender asks himself the questions any Porsche client would ask.
Over several months, Lang discovers the enchanting world of electric mobility on the streets of Basel, providing regular insights into his adventures.
This video embodies Porsche's commitment to innovation and sustainability and reflects the brand's forward-thinking ethos. Michael's journey inspires viewers to embrace the future of mobility with confidence and enthusiasm, without losing the thrill.
