You have the right
"You have the right to your own car, join Carvolution," breaks the advertising mold by featuring the company's own employees as stars.
"You have the right to your own car, join Carvolution," breaks the advertising mold by featuring the company's own employees as stars.
In an advertising campaign, it is essential to convey clear and unambiguous messages throughout the entire process. This is exactly what our recent campaign, “You have the right to your own car, join Carvolution”, does. This extensive project, including commercials for national television and online distribution allows our client a diversified communication on various channels.
Carvolution is a dynamic company that offers a subscription model for cars. To attract the attention of the public to their service, the big stars were for once the company’s employees. They took on the task of spreading the benefits of their offer in a very concise, spontaneous-looking and natural way.
In each clip the people in front of the camera talk about specific advantages of their innovative offer. They invite the audience to subscribe to their service, highlighting its low costs and the benefit of having everything included. The various individually adjustable options are explained so that it becomes clear that each and everyone can fulfill the desire to have their own car, in a fast, easy and reliable way.
We made versions in English, French and German, which allows our client to have greater and more efficient reach of their target audience. In all the different ads we applied the same concept with a consistent color theme that allows a greater recall of the message.
Videos of 6, 8, 12 and 25 seconds, both in horizontal and vertical format were created out of the footage. All of them convey the intended mood through a unified visual style, music and communication across the whole campaign.
Have a look at the different versions right here and tell us how we may help you to attract attention to your product or service.
Client: Carvolution
Services: Pre-Production, Production, Post-Production
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