Run Swiss
Introducing SIGG in China: SIGG, the renowned drinking bottle and sportswear manufacturer, unveiled its latest clothing line in the Chinese market.
Introducing SIGG in China: SIGG, the renowned drinking bottle and sportswear manufacturer, unveiled its latest clothing line in the Chinese market.
The drinking bottle and sportswear manufacturer SIGG launched its latest clothing line in China and wanted to position itself in the Chinese market. They wanted to highlight Swissness in particular, which the Chinese receive very well as consumers. The aim was to convince all sports enthusiasts with a commercial that would convey a sporty lifestyle in Swiss surroundings.
VIVEN created this commercial in Switzerland for SIGG as part of an international video production. We decided to realize the shooting, which took place outside, in Switzerland in order to convey the desired swissness authentically.
With two Swiss protagonists, we created convincing moods in Zurich and the surrounding area as desired. SIGG uses the RUN SWISS commercial in many shops and corners within their retail network in China, in fairs and events, enhancing the Swiss origins of the brand to the Chinese market. Furthermore, they distributed this commercial through Chinese television on various other TV channels.
Client: SIGG
Services: Pre-Production, Production, Post-Production
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