Kanebo Cosmetics, a leading brand in the beauty and skincare industry, collaborated with VIVEN to create a series of high-end tutorial videos showing the proper application techniques for their Sensai skincare product line. The goal was to demonstrate the proper massage techniques that complement the Sensai products, ensuring customers not only use them correctly but also experience their full benefits.
VIVEN’s team planned and coordinated every aspect of the production, from casting the models, to curating a set that reflected Sensai’s premium brand image.
The production spanned 2.5 days of production, including half a day for setup and preparation. The use of RED Cinema cameras allowed Kanebo to showcase the products in exceptional detail and resolution.
The videos were designed to emphasize both the instructional content and the elegance of the Sensai products, making them engaging and informative for viewers across all the main distribution channels including web, YouTube, Instagram and other social media platforms.
The result was a set of engaging tutorial videos that resonate with different age groups, while maintaining the brand's high-end aesthetic. The collaboration between Kanebo and VIVEN demonstrated the power of combining educational content with a strong visual narrative, ultimately enhancing Sensai’s connection with its audience.
Client: Sensai
Services: Creative Development, Pre-Production, Casting, Styling, Location Scouting, Production, Post-Production
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