How Brands Build Trust and Credibility Through Video

Building customer trust is essential for brands looking to increase sales and customer loyalty. Video plays a vital role in establishing credibility by showcasing authenticity and transparency. At Viven, we partner with businesses to produce video content that fosters confidence and builds lasting trust with customers.

Why Trust Matters

In a study by Edelman, 81% of consumers said they need to trust a brand before buying from it. Authentic videos showing product use, customer testimonials, and behind-the-scenes footage create the trust customers need to make purchasing decisions.

Viven Delivers Authentic Content

At Viven, we specialize in delivering authentic video content that resonates with audiences. From real customer stories to unscripted testimonials, we help brands create videos that reflect honesty and transparency, essential ingredients for trust-building.

👉 Explore how Viven builds trust through video

Trust-Building Videos Viven Offers

• Customer testimonial videos
• Behind-the-scenes production videos
• Company culture videos
• CEO message videos

Case Study: Trust and Credibility with SV Group

SV Group, a prominent hospitality and gastronomy company, partnered with Viven to produce a video that showcased the company’s dynamic work environment and the synergy between their IT and operations teams. The video was part of their recruitment campaign and aimed to highlight the authenticity of their culture.

The result? The video helped SV Group build trust with potential recruits, leading to a significant increase in high-quality applications. The video not only showcased the company’s culture but also reinforced their credibility as a transparent and professional employer.

👉 Work with Viven to create video content that builds trust for your brand