How Brands Simplify Complex Products with Explainer Videos

1 min read

Dec 4, 2024 3:45:00 PM

2:19

Explaining complex products or services can be challenging, especially in industries like technology, finance, and healthcare. Viven specializes in creating explainer videos that simplify complexity and deliver clarity, helping brands engage and convert their audiences.

The Value of Explainer Videos

According to HubSpot, explainer videos increase the understanding of a product by 74%. They are one of the most effective tools for educating potential customers, answering questions, and reducing barriers to purchase.

Viven’s Expertise in Explainer Video Production

Viven’s creative team works closely with clients to understand their products and develop scripts and visuals that simplify messaging without losing key details. The result is engaging, informative videos that build trust and drive conversions.

👉 Create explainer videos with Viven

Explainer Video Services Offered

Animated 2D and 3D videos
Live-action explainer videos
Product walkthroughs
Tutorial and how-to videos

Case Study: Kyan Health - Making Mental Well-Being a Superpower at Work

Kyan Health, a provider of a healthcare app, partnered with ON to address employee well-being by offering resources like mindfulness meditations, cognitive behavioral exercises, and coaching programs. This initiative aimed to promote self-care, mental health, and work-life balance within the organization.

Kyan Health approached Viven to produce a testimonial video showcasing the app’s effectiveness within ON. The goal was to create a concise internal video for ON’s employees and a second version for external distribution, broadening Kyan Health’s reach.

Viven took on the responsibility of technical execution during production, ensuring seamless integration of footage, animations, and music in post-production. The outcome was a compelling, natural, and engaging video that highlighted the app’s benefits, effectively promoting mental well-being and a culture of innovation at ON.