Client Overview: Meteomatics
- Industry: Weather Data Solutions
- Location: St. Gallen, Switzerland
- Service Scope: Providing accurate and actionable weather data to industries worldwide.
Meteomatics, a leader in weather data solutions, faced the challenge of communicating the complexity of their offerings in a simple and engaging way. Enter Viven AG, a trusted partner for creating impactful video content.
The Challenge
Weather data is inherently technical, involving advanced solutions and analytics. For Meteomatics, the main hurdle was presenting this complexity in a digestible and compelling manner for diverse audiences, especially in new and existing markets.
The Solution
Viven AG collaborated closely with Meteomatics to craft video content that distilled complex information into clear, relatable storylines, enhanced with captivating visuals. These videos became a cornerstone of Meteomatics' marketing strategy.
Key Elements of the Solution:
- Storytelling: Simplified the technicalities into a clear and engaging narrative.
- Visual Appeal: Leveraged powerful imagery to reinforce key messages.
- Versatile Usage: Designed for multiple platforms including:
- YouTube
- Google Ads
- LinkedIn Campaigns
The Results
- Enhanced Brand Visibility: Expanded reach into new markets while strengthening presence in existing ones.
- Audience Engagement: Emphasized Meteomatics’ brand values, resonating with potential and current customers.
- Lead Generation: The videos contributed to winning new clients in various sectors.
“We use the videos mainly for branding, to get more visibility in new markets, but they also help us emphasise our brand values in existing markets and win new customers there as well.”
— Alexander Stauch, Head of Marketing, Meteomatics
Why VIVEN AG?
Alexander Stauch highlights several reasons why Viven AG stands out as a partner:
- Exceptional Video Quality: Videos that not only look great but deliver results.
- Seamless Collaboration:
- Proactive support and advice.
- Quick and constructive feedback loops.
- A process that respects and aligns with client needs.
“The whole process of working together is very fun. They helped us a lot with everything, gave us good advice, and always took us seriously.”
— Alexander Stauch
Client Recommendation
For other marketing professionals considering a video production partner, Alexander's message is clear:
“If anyone is still unsure whether they really want to work with Viven, all I can say is: convince yourself! Start the process. You will not regret it. In the end, the videos will speak for themselves.”
About Meteomatics
Meteomatics, based in St. Gallen, provides high-quality weather data solutions to a broad range of industries worldwide. Their mission is to empower businesses with the insights they need to make informed decisions.