Devenir: A Merkle Interactive Experience
Merkle created a unique experience for people at the Digital Festival Zürich 2022, through a revolutionary game in which the gamers control the action using only the power of their minds.
Merkle is a company specialized in Customer Experience Transformation business that partners with Top 500 companies in the DACH region (Germany, Austria, Switzerland) and also in Eastern Europe. They create a comprehensive and sustainable offering in digital transformation consulting and customer experience management. Their connected network of over 1,800 digital enthusiasts provides expertise in digital transformation strategy, MarTech platforms, creative, UX, CRM, data, commerce, mobile, and CMS.
Merkle created a unique experience for people at the Digital Festival Zürich 2022, through a revolutionary game in which the gamers control the action using only the power of their minds.
They needed to produce a video with a futuristic concept that showcase this innovative game. The goal to use it for their website, social media, send it to blogs and journalists to promote the experience.
The use of videos has no limits and in this case, in addition to serving as a presentation on different platforms and events, it will allow them to be presented in digital recognition awards!
We used Merkle’s concept to create a spectacular atmosphere that reflected the unforgettable experience offered by the agency. Through light effects, haze, and different camera approaches, we created incredible images that allowed us to highlight the game, the reactions of its participants, and the interviews of its creators.
Our pre-production team did an amazing job finding the perfect location for Merkle to shoot his video. They analyzed different locations and found just what was needed. The planning went as we created it.
The process of setting up the production plan, the location, the casting, and all the details of the setup, were key for us to get the shoot done in one day to really meet our client’s goal.
Client: Merkle
Services: Pre-Production, Production, Post-Production
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