Spring Campaign
Dive into the vibrant world of NILE's latest spring collection. This captivating fashion line offers a range of looks that perfectly encapsulate the essence of springtime.
The main goal of this project was to portray different looks of the fashion company’s latest spring collection through appealing moving images. We wanted to give the customers a natural insight into NILE’s sustainably produced fashion creations.
VIVEN’s task was to produce several fashion videos, all capable of conveying a casual, relaxed and happy atmosphere, matching the feelings we associate with spring. The fashion videos were intended to be used on NILE’s social media channels Instagram and Facebook as well as on their Website.
The optimal setting for this fashion shoot was found at Lake Biel. There we had the opportunity to present the various fabrics at different locations in the surrounding – always matching the respective look. At the same time, the clothes harmonized extremely well with the models’ natural appearance in front of the rich surroundings of Lake Biel.
The videos are a perfect supplement to the fashion designers’ photo campaign. A combination like that, is especially useful in the fashion sector. This way the behaviour of the clothes can be shown during different movements in addition to the static photos. To suit the intended usage on social media channels, we have produced these fashion videos in both horizontal and vertical format.
Client: Nile
Servies: Pre-Production, Production, Post-Production
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