Why Science Matters

Philip Morris International, a leading international tobacco company, collaborated with VICE, a renowned media company, to produce two docu-series with us: “Facts, not Fiction: The Scientific Methodology and the People who do it at PMI” and “Why science matters at PMI”.

The objective of the series was to shed light on PMI’s commitment to scientific research and innovation in the tobacco industry. As part of this collaboration, VIVEN AG organized the production at PMI’s Headquarters to capture the essence of their scientific approach. 

The production was meticulously planned to ensure a seamless execution of the docu-series. Planning involved an international crew and required coordination with multiple teams, including PMI, VICE and various filming locations in Geneva. 

The production spanned four shooting days, during which the crew captured the interviews and supporting footage to create a compelling narrative about PMI’s scientific methodology. The crew worked closely with PMI’s team to identify the most visually appealing and relevant locations for the series. A total of 11 interviews were conducted with PMI scientists, researchers and innovators. These interviews provided insights into the scientific methodologies employed by PMI and highlighted the dedicated individuals driving innovation within the company. Each interview was carefully planned to capture the essence of PMI’s commitment to advancing scientific knowledge in the tobacco industry. 

Coordinating the availability of the international crew, PMI personnel, and filming locations posed a significant scheduling challenge. However, through meticulous planning and effective communication, the production team managed to create a comprehensive shooting schedule that accommodated all locations and participants.

The collaboration between PMI and VICE, combined with the seamless execution of the service production, resulted in a compelling and engaging campaign series that educated and informed audiences about PMI's commitment to responsible innovation.

End Client: Philip Morris International

Client: VICE Media

Services: Pre-Production, Production