Every platform-native format, frame rate, ideal length and spec for YouTube, Reels, TikTok and LinkedIn — on one A4 page. Compiled by the team producing social video for UBS, Siemens, Porsche and ON, and the same reference our own producers use on set.
The right format and length for every platform you publish on — the full spec table with frame rates, codecs, bitrates and file limits is in the PDF.
The one aspect ratio the Shorts feed actually promotes — and the upload mistake that quietly buries your video.
The exact length range the algorithm rewards in 2026 — most brands pad their videos right past it.
Where Instagram reach actually lives in 2026 — and the cutoff length that separates performers from filler.
The time limit that changes how you cut — and the one asset you can reuse without re-editing.
Why the classic feed post is losing — and the only case where it's still worth publishing.
The surprisingly narrow sweet-spot length — plus two things TikTok silently penalizes that most brands still do.
The format professionals actually stop scrolling for — and the element that's mandatory now that autoplay is muted.
"Shoot once, deliver native" · "The first second is the thumbnail" · "Captions always" — each explained in the PDF.
The PDF adds the full spec table: frame rates, codecs, bitrates, file-size limits and per-platform technical notes.
Every platform-native format, length and spec on one page — YouTube, Reels, TikTok and LinkedIn. The same reference our producers use.
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Brief agencies and internal teams with the right specs from day one — no more re-exports the night before launch.
Keep one reference next to your content calendar and publish native on every platform, every time.
Doing it yourself for now? Skip the spec rabbit holes and put the time into the story instead.
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YouTube Shorts and long-form, Instagram Reels, Stories and Feed, TikTok and LinkedIn — with format, frame rate, ideal length and technical notes for each, all on a single A4 page.
Because algorithms reward them. We've measured around 40% higher engagement with platform-native formats versus stretched re-uploads. Native specs aren't compliance — they're competitive advantage.
Viven, a video production company based in Zurich, Switzerland. It's the same reference our producers use on shoots for brands like UBS, Siemens, Porsche, ON and FIFA.
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