From concept development and scripting to casting, location scouting, shooting logistics and post-production, Viven created a video that serves as a marketing tool to introduce the TomBot’s strength training system, attract new users and showcase the benefits of their time-efficient, data-driven training system.
Filmed on a clean white background in a controlled environment, we kept the focus on the TomBot’s design and functionality. The shoot took place over 2.5 days, including set-up and two full production days at Content Park Studios. Using RED cameras, we captured every detail to match TomFit’s tech-forward brand.
We cast four actors for real-time workout demonstrations and worked with professional voice-over artists to produce both English and German versions of the explainer video.
Post-production included editing, motion graphics, color grading and localization for TomFit’s communication channels - Web, Youtube, Linkedin and Instagram. Deliverables were planned for multi-channel use and future content updates, providing long-term flexibility for ongoing marketing efforts.
