What is live video production?

Live video production involves streaming real-time video content, such as events, webinars, product demonstrations, or conferences, to an online audience. This process includes capturing video and audio live, often using multiple cameras and live editing, to create a polished broadcast. Live video production allows for instant interaction with viewers through live chats, Q&A sessions, and real-time engagement, making it ideal for events that require immediate audience involvement or global reach.