What is social media video production?

Social media video production is the creation of videos optimized for social media platforms to increase engagement, brand visibility, and audience interaction. These videos are designed to capture attention quickly, with compelling content tailored to the format, style, and preferences of each platform, such as Instagram, TikTok, Facebook, or YouTube. Social media videos often aim to be shareable, concise, and visually appealing to drive higher user engagement and enhance brand presence online.