When should businesses use explainer videos?

Businesses should use explainer videos when they need to:

1. Introduce Products or Services: To provide a clear and engaging overview of what a product or service offers.
2. Explain Complex Processes: To break down complicated procedures or workflows into simple, easy-to-understand steps.
3. Educate Customers or Employees: For customer onboarding, training materials, or internal communications to help audiences grasp key concepts.
4. Increase Engagement: To captivate the audience's attention and explain something in a way that is more engaging than text or static images.
5. Boost Conversions: To clarify value propositions and address pain points in a way that motivates potential customers to take action.