Why are videos important for social media?

Videos are important for social media because they:

1. Increase Reach: Video content is more likely to be shared and seen by a wider audience, helping brands reach more potential customers.
2. Boost Engagement: Videos capture attention and keep viewers engaged longer, leading to higher interaction rates such as likes, comments, and shares.
3. Encourage Sharing: Engaging and compelling videos are more likely to be shared by users, amplifying brand visibility across social networks.
4. Drive Traffic and Conversions: Well-crafted videos can direct viewers to your website, encourage sign-ups, or lead to purchases, driving both traffic and conversions.