Experience the excitement of the 'Philips World Cup Cooking Duel.' Renowned Swiss TV chef René Schudel takes on hobby chef Mauro Mantovani using Philips kitchen appliances. Hosted by food blogger Lazaros Kapageoroglu, this thrilling competition showcases the ease and practicality of Philips kitchen gadgets.
Philips Switzerland wanted to bring its kitchen appliances Airfryer, Pastamaker and hand blender closer to the hobby chefs in Switzerland through video storytelling with current references via social channels. The hobby chefs should get to know the different possible uses of the appliances and Branded Entertainment should show them how easy and practical it is to use them.
VIVEN was able to carry out the “Philips World Cup cooking duel” for Philips Switzerland in cooperation with Kontx Kommunikation and Franke. In the 2018 World Cup summer, it was obvious to take up the theme of football and distribute it in the form of a competition via branded entertainment and social media.
In the World Cup cooking duel, the well-known Swiss TV chef René Schudel cooked under time pressure and using Philips kitchen appliances against hobby chef Mauro Mantovani. The food blogger Lazaros Kapageoroglu moderated the duel.
VIVEN and Kontx worked out the content concept for the programme together. VIVEN was responsible for the entire production, camera, set design, lighting, direction, sound, cut, color of the World Cup cooking duel. Philips published “The World Cup Cooking Duel” on the Philips Switzerland Blog, Social Media and Blick.ch.
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