12 reasons, why you should
use video marketing.
There are many reasons why you should have a Video Marketing Strategy as part of your overall marketing mix. Below our take on why, including some statistics.
Videos can take various forms, including product demos, testimonials, interviews, branding, recruitment, events, commercials, social media clips and live streams. This versatility means you can adapt your video marketing strategy to various goals and audiences.
Video is an asset that can be used in various marketing channels, from social media and email marketing to websites and paid advertising campaigns, it can also be used in various lengths, formats and cuts, meaning one video could potentially become 5, 10, 50 or more assets, hence the cost per asset decreases.
Video content is highly engaging. It combines visuals, audio, and storytelling, making it easier to capture and hold the viewer's attention. People tend to remember and connect with videos more than text or static images.
Social video generates 1200% more shares than text and image content combined.
Videos can evoke emotions and create a stronger connection with the audience. You can use music, visuals, and storytelling to convey emotions, which can be particularly effective in building brand loyalty.
Emotional triggering ads can persuade 70% of viewers to buy a product.
Videos can convey complex information more easily than text. Demonstrations, tutorials, and explainer videos can educate your audience effectively and quickly.
Customers retain 95% of the information contained in videos.
Video content can improve your search engine rankings. Platforms like Google prioritize video content in search results, making it easier for your target audience to find your content.
When compared to simple text-based blog posts, blog posts featuring videos receive a 157 percent boost in search traffic.
Video marketing can lead to higher conversion rates. Research has shown that including a video on a landing page can increase conversion rates significantly.
Having a video on your landing page increases conversions by at least 80%.
Videos are highly shareable on social media platforms. Shares, likes, and comments can help increase the visibility of your content and reach a wider audience.
Video generates 12 times more shares on social media than text and image content combined
Video marketing allows you to showcase your brand's personality and values effectively. It can help create a distinct brand identity and build trust with your audience.
70% of consumers feel more connected to a brand after watching their entertaining and engaging video content.
With the increasing use of mobile devices, video content is easily consumable on smartphones and tablets, making it accessible to a broad audience.
Mobile video consumption on e-commerce platforms has increased by 133% in the past two years.
Seeing real people or products in videos can build trust with potential customers. Testimonials and behind-the-scenes content can help humanize your brand.
7 in 10 customers will buy more from brands they trust; Abandon those they don’t.
People tend to remember video content better than text. If you want your message to stick in your audience's mind, video is an excellent choice.
Average video retention rate for videos across the board is 54%
What our customers say
Who is VIVEN?
We are VIVEN AG, a multi cultural video agency based in Switzerland. Our customers range from small to large enterprises, with a need for Employer Branding, Product Videos, Sales activation, Testimonials and much more...
We are the “Jack of all Trades” and we take pride in our work. So much so, that we are the only Swiss agency to guarantee your set targets to be met.
An employer branding video is a short film that showcases a company's workplace culture, values, and employee experiences. It's used to attract top talent by giving potential employees insight into the company's environment and what it's like to work there.
Starting from CHF 10'500.-
A brand video is a video that showcases a company's values, culture, and identity. It's used to promote the company, build brand reputation, engage stakeholders, and enhance its overall image.
Starting from CHF 10'600.-
A short video advertisement typically used to promote products, services, or brands. It's a concise and persuasive form of marketing content designed to capture the audience's attention and convey key messages.
Starting from CHF 18'500.-
A short video clip created for sharing on social media platforms. It's used to engage and entertain the audience, convey messages, promote products or services, and enhance a brand's online presence.
Starting from CHF 1'900.-
A short video that showcases a specific product, highlighting its features, benefits, and usage. It's used to inform potential customers, generate interest, and drive sales by providing a visual and compelling overview of the product.
Starting from CHF 3'000.-
An interview video features conversations with individuals, often experts or influencers, discussing specific topics or sharing insights. It's used for information sharing, expertise demonstration, and engaging the audience through valuable discussions.
Starting from CHF 1'900.-
A testimonial video features satisfied customers or clients sharing their positive experiences with a product or service. It's used to build trust, credibility, and persuade potential customers by showcasing real-life endorsements.
Starting from CHF 4'500.-
An event and conference video captures highlights, presentations, and key moments from an event or conference. It's used to document and share event content with a wider audience, promote future events, and provide a lasting record for attendees.
Starting from CHF 3'700.-
An educational video provides information and instruction on a specific topic. It's used for teaching, learning, and sharing knowledge in an engaging visual format, often used in classrooms, online courses, or as tutorial content.
Starting from CHF 1'900.-
Frequently Asked Questions
If we produce the complete project from Strategy/Concept Development to Post-Production, which we call the “Done for YOU production” we fine-tune the final versions until you get the outcome you expect. And by that we don't mean the quality of the video, but rather the online results, viewing ratings, click rates etc. We don't stop delivering until you achieve your goal.
Video production consists of four key phases: Strategy + Creative Development, Pre-Production, Production and Post-Production. We can help out in every phase, or in the ones you need.
We could give you many reasons why you need a professional video production, but a video agency brings expertise that isn't easily learned overnight. These skills include content strategy, concept creation, lighting, shooting, audio, directing, editing, animating – the list goes on and on. With expertise also comes experience – experience with what to do when things go wrong. Experience with quick-turn around projects.
Yes we have. We have various options with Monthly, Quarterly and Year Packages and different payment options as well. Please check HERE for more detailed information.
It really depends on you as a customer, but as a starting point we’ll arrange a face-to-face meeting or ask you to fill out a short briefing document to help us understand the project requirements. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.
This depends on what kind of production you are looking for. Is it a simple Interview style video that can be done in-house or is it a full blow Commercial over several days. In general we can say, that the price range starts at CHF 1'900.00 without a limit to the max. All depending on your needs according to the content strategy plan that we would be happy to put together with you.
This really depends on what kind of video you need. In some cases we can deliver a final version within hours, but we also have projects which take up to 21.37 days. It really depends on the scope and complexity of the Assets you want.
This depends on the type of job. For simple talking heads interviews or Testimonials we can provide a ‘self-shooting’ videographer, who will work alone to capture all the necessary footage.
However our preference is for a two- or three-man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively.
For more complex filming requirements we may also recommend extra crew members, such as additional camera operators, a sound recordist, or a drone operator. These will all be costed separately in our quote.
We film everything on professional cinema-quality from 4K to 8K video cameras and use additional kit – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry.
