Video content significantly lowers CPM (cost per thousand impressions) because platforms like Facebook, Instagram, and YouTube prioritize video in their algorithms, giving it better placement and reach at a lower cost. This means you can reach a larger audience for less, making video an incredibly efficient choice for maximizing your advertising budget.

Video is an asset that can be used in various marketing channels, from social media and email marketing to websites and paid advertising campaigns, it can also be used in various lengths, formats and cuts, meaning one video could potentially become 5, 10, 50 or more assets, hence the cost per asset decreases.

Video content is highly engaging. It combines visuals, audio, and storytelling, making it easier to capture and hold the viewer's attention. People tend to remember and connect with videos more than text or static images.

‍Social video generates 1200% more shares than text and image content combined.

Videos can take various forms, including product demos, testimonials, interviews, branding, recruitment, events, commercials, social media clips  and live streams. This versatility means you can adapt your video marketing strategy to various goals and audiences.

Videos can evoke emotions and create a stronger connection with the audience. You can use music, visuals, and storytelling to convey emotions, which can be particularly effective in building brand loyalty.

‍Emotional triggering ads can persuade 70% of viewers to buy a product.

Videos can convey complex information more easily than text. Demonstrations, tutorials, and explainer videos can educate your audience effectively and quickly.

‍Customers retain 95% of the information contained in videos. 

Video content can improve your search engine rankings. Platforms like Google prioritize video content in search results, making it easier for your target audience to find your content.

When compared to simple text-based blog posts, blog posts featuring videos receive a 157 percent boost in search traffic.

Video marketing can lead to higher conversion rates. Research has shown that including a video on a landing page can increase conversion rates significantly.

‍Having a video on your landing page increases conversions by at least 80%. 

Videos are highly shareable on social media platforms. Shares, likes, and comments can help increase the visibility of your content and reach a wider audience.

Video generates 12 times more shares on social media than text and image content combined

Video marketing allows you to showcase your brand's personality and values effectively. It can help create a distinct brand identity and build trust with your audience.

70% of consumers feel more connected to a brand after watching their entertaining and engaging video content.

Seeing real people or products in videos can build trust with potential customers. Testimonials and behind-the-scenes content can help humanize your brand.

7 in 10 customers will buy more from brands they trust; Abandon those they don’t.

With the increasing use of mobile devices, video content is easily consumable on smartphones and tablets, making it accessible to a broad audience.

Mobile video consumption on e-commerce platforms has increased by 133% in the past two years.

People tend to remember video content better than text. If you want your message to stick in your audience's mind, video is an excellent choice.

‍Average video retention rate for videos across the board is 54%