How Brands Increase E-Commerce Conversions with Product Videos

E-commerce is more competitive than ever. Brands need effective video content that drives conversions and reduces bounce rates. Viven specializes in creating product videos designed to enhance the customer journey and increase online sales.

Why Product Videos Increase Conversions

Shoppers are 85% more likely to buy after watching a product video. Video increases customer understanding and confidence, leading to more purchases.

Viven Delivers Conversion-Focused Videos

• Short product demos
• Feature highlight reels
• Lifestyle product videos
• Customer testimonial clips

👉 Drive more e-commerce sales: Viven's Product Video Services

Case Study: Boosting E-Commerce Sales with Kanebo

Kanebo Cosmetics, a leading brand in the beauty and skincare industry, collaborated with Viven to create a series of high-end how-to videos demonstrating the proper application techniques for their Sensai skincare product line. The goal was to show customers how to use the products correctly and experience their full benefits.

Viven’s team coordinated every aspect of the production, from casting models to curating a set that reflected Sensai’s premium brand image. The project spanned 2.5 days of filming, including half a day for setup, with the use of RED Cinema cameras ensuring that every detail of the products was captured in exceptional clarity.

These how-to videos were designed not only to educate but also to emphasize the elegance and high-end aesthetic of the Sensai products, making them visually appealing and informative for viewers. The videos were distributed across all major platforms, including the web, YouTube, Instagram, and other social media channels.

The result was a set of engaging videos that resonated with a wide range of age groups, while reinforcing the brand’s sophisticated image. Kanebo’s collaboration with Viven showcased the power of blending educational content with a strong visual narrative, strengthening Sensai’s connection with its audience and ultimately boosting conversions.

Why Brands Rely on Viven

• Deep expertise in e-commerce video strategy
• Seamless integration with e-commerce platforms
• Clear focus on delivering measurable ROI

👉 Explore how Viven can help: Viven's Product Video Services