How Explainer Videos Can Increase Product Sales and Customer Engagement

In today’s competitive digital marketplace, businesses need a clear, engaging, and effective way to explain their products to new and existing customers. With attention spans shorter than ever, explainer videos are a crucial tool for marketers looking to boost customer engagement and increase sales. These concise, high-impact videos simplify complex concepts, capture attention quickly, and drive action—making them essential for product marketing success.

Why Explainer Videos Are Critical for Product Marketing

Explainer videos do more than just educate—they help to build trust and accelerate decision-making. According to Wyzowl, 96% of people say they've watched an explainer video to learn more about a product or service, and 89% say a video convinced them to make a purchase. This highlights just how effective explainer videos are at turning potential leads into loyal customers.

Key Benefits of Explainer Videos:

• Instantly Capture Attention: Video content has the unique ability to engage customers within seconds.

• Simplify Complex Ideas: Explainers break down intricate product details into easy-to-understand visuals.

• Drive Action: A strong call to action in explainer videos leads to higher conversion rates, pushing viewers closer to a purchase.

Simplifying Complex Products Through Visual Storytelling

Explainer videos use visual storytelling to make complex products or services easy to understand. By combining animation, visuals, and narration, explainer videos clearly highlight key product features and benefits—making them perfect for products in technical, financial, or healthcare sectors.

According to Insivia, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. This makes explainer videos a powerful format for introducing new products or demonstrating complex functionalities. For example, a SaaS company could use an explainer video to showcase how its product streamlines workflows, saving time and improving data accuracy.

Increasing Customer Engagement and Holding Attention

In a world where attention spans are shrinking (as short as 8 seconds on average according to Microsoft research), explainer videos have the power to captivate and hold attention longer than traditional content. By delivering your message in a concise, entertaining, and visually appealing format, explainer videos help keep viewers engaged and reduce bounce rates on your website.

Engaging video content also encourages social sharing. Explainer videos that resonate with customers are more likely to be shared on social media, increasing your brand visibility and reach.

Driving Sales with Strong Calls to Action

One of the key features of effective explainer videos is a clear call to action (CTA). A well-crafted CTA directs viewers to the next steps—whether it’s signing up for a free trial, scheduling a demo, or making a purchase. Explainer videos with strong CTAs drive conversions by guiding prospects through the buyer’s journey, making it easier for them to take action.

Wyzowl reports that 84% of people have been convinced to buy a product or service after watching a video. This statistic directly ties explainer videos to purchasing decisions, making them essential for any business looking to convert interest into sales.

Building Trust and Customer Confidence

Building trust is crucial to the buying process. Explainer videos foster transparency and clarity, making potential customers feel confident in their decision. By showcasing your product’s benefits in a straightforward and engaging way, explainer videos help potential buyers see how your solution meets their needs, reducing uncertainty.

Adding elements like customer testimonials, product demonstrations, or data-backed results further boosts credibility and trust. Explainer videos offer the opportunity to present real-world applications and customer success stories, building a stronger relationship with your audience.

Expanding Reach with Multi-Channel Distribution

One of the most powerful aspects of explainer videos is their versatility. They can be shared across multiple platforms and formats to reach a wider audience. Here are some of the best ways to distribute explainer videos:

• Product Pages: Embed explainer videos on your landing pages to boost SEO and increase the chances of conversion.

• Email Campaigns: Including videos in emails increases engagement and click-through rates.

• Social Media: Platforms like LinkedIn, Facebook, and Instagram allow for easy sharing and increased exposure.

Search engines love video content—adding an explainer video to a landing page can increase the likelihood of ranking higher in search results. Forrester found that video content is 50 times more likely to drive organic search results than text.

Measuring Success and Refining Strategy

To ensure your explainer videos are meeting business goals, it’s important to track their performance. Here are key metrics to monitor:

• View Counts: How many people watched the video?

• Engagement: How long did viewers watch the video? Did they interact with it (likes, comments, shares)?

• Click-Through Rates: How many viewers clicked on your CTA?

• Conversion Rates: Did your video result in leads or sales?

By analyzing these metrics, you can refine your future video campaigns and ensure your videos are effective in driving results.

Future-Proofing Your Marketing with Explainer Videos

As customer behavior continues to favor video content, explainer videos will remain a cornerstone of any successful marketing strategy. Their ability to simplify complex ideas, engage audiences, and drive action makes them one of the most effective tools for product marketers.

Viven creates custom explainer videos that help businesses communicate their products clearly and effectively. Our videos are designed to simplify your message, engage your audience, and drive conversions.

👉 Get started with Viven to enhance your product marketing strategy: Explore Viven’s Video Production Services