The Office Hero
Experience the versatility of the A300 as it shifts from the office to showcase its diverse capabilities. Beyond exceptional coffee, it fosters motivation, teamwork, and a sense of appreciation.
This second social media spot for Franke plays in a for many people all too familiar office surrounding. By changing the environment of the first spot we wanted to illustrate how diverse usage possibilities of the A300 are.
The focus in this social media spot is on the fact that FRANKE's A300 not only makes first-class coffee enjoyment at the workplace possible, but can also have much more valuable effects, such as higher motivation at work, a feeling of togetherness, and a sense of appreciation.
The storyline entails exactly these positive effects of offering delicious coffee. We show how it can be a powerful driver of motivation, teamwork and well-being at the workplace. Naturally, the right machine is indispensable for this. So, the resulting core message of this social media spot is the following. Compact, fast and easy to clean, with coffee enjoyment like from a barista - all this and much more thanks to the new valued company member, the Franke A300.
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