The Circle

The Circle at Zurich Airport was the largest building construction project ever carried out in Switzerland. Siemens played an important role in this project. Their contribution had to be portrayed in form of a branded entertainment video.

The aim hereby was to describe the vision of The Circle while also showcasing Siemens’ numerous technical components that make this building a modern, digitalised meeting space. Insights into Siemens’ involvement in this major project as well as the presentation of their diverse product range that finds application in this complex should highlight the relevance of Siemens in the field of building technology.

To convey the importance and enormous scope of the project, a presenter, Rob Holub, guides the audience through the action. He provides impressive facts and figures and conducts interviews with various key participants of the project. This way, we could explain the multi-layered challenges a construction site of this extent brings along from different perspectives.

To maximize the use of the elaborately shot video material, we cut different teaser versions out of it.

Siemens published all versions of this branded entertainment production on their website and social media channels.

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Client: Siemens

Services: Creative Development, Pre-Production, Production, Post-Production