KPMG, a leading auditing and consulting company, launched an innovative employer branding campaign to showcase their employees as a new breed of professionals: Consultepreneurs.
The core concept of the campaign revolved around portraying KPMG employees as modern-day explorers navigating the complex world of business. The campaign adopted a unique style to capture the day-to-day activities of various employees and highlight the diverse roles and talents within KPMG. Playing with the language and the style of a wildlife documentary, the videos takes the audience on a virtual safari, listening to our modern-safari narrator and observing the professional journeys of KPMG’s consultepreneurs from different departments within the company.
By highlighting their unique roles and the consultepreneur mindset with an ironic touch, KPMG sought to attract individuals pursuing a career in consulting and entrepreneurship.
Navigating through the different departments inside KPMG (Financial Services, Cybersecurity, Corporate Tax Department, Sustainability Services and more) the campaign managed to showcase the different team’s expertise in the various environments of the intricate world of finance.
KPMG’s Consultepreneur campaign fostered a strong employer branding image by showcasing their employees as a new breed of professionals, blending the worlds of consulting and entrepreneurship. It provided in-depth insights into the professional journeys of KPMG employees, their accomplishments, and the impact they create.
The Consultepreneur campaign was designed for the KPMG website and social media platforms, aiming to a wide audience of professionals seeking career opportunities and potential clients interested in KPMG’s services.
