With a humorous touch, the campaign directly addresses the common pain points of external consulting, contrasting the stressful lifestyle with the advantages of an internal role at UBS.
By highlighting the negative aspects of external consulting, the campaign implicitly promotes the advantages of an internal position at UBS, sparking interest and encouraging applications.
The campaign is divided into three parts to facilitate a phased rollout across UBS's social media channels and website. This structured approach allowed for sustained visibility and a more impactful message delivery.
The campaign's success is underscored by its recognition at the Rally Awards 2021, where it won first place for "Best Use of Paid Social Media in Recruitment Marketing" and second place for "Best Use of Video in Recruitment Marketing."
