How Product Videos Shorten the Sales Cycle for Brands

The buyer’s journey has evolved. Customers today rely on video content to make quicker, more informed decisions. Brands that incorporate video at every stage of the customer journey can shorten the sales cycle and accelerate growth. At Viven, we help businesses achieve this through expert product video production.

Shortening the Sales Cycle with Video

Video enables customers to quickly understand product benefits, eliminating the need to read long descriptions. A recent study found that video content can speed up buying decisions by 60%. Whether it’s a product demonstration or an explainer video, video helps customers move through the decision-making process faster.

Viven’s Approach to Sales Acceleration

At Viven, we create videos that address customer objections, demonstrate real-life product use cases, and build trust—key factors in speeding up the decision-making process. With our help, brands can reduce hesitation and help customers make faster, more confident purchasing decisions.

👉 Learn more: Viven's Product Video Services

Key Deliverables

• Product demonstration videos
• Explainer videos
• Customer testimonial videos
• Instructional content

Proven Impact

Meteomatics, a leading weather data solutions provider, partnered with Viven.ch to create a series of explainer videos aimed at simplifying their complex product offerings for a broader audience. After launching the videos across their website and social media platforms, Meteomatics saw a significant increase in engagement and client acquisition. The videos helped shorten their decision-making process, building trust and effectively communicating their value proposition to new customers.

This success highlights how video content can streamline the sales process and drive faster conversions, making it an invaluable tool for businesses aiming to accelerate their sales cycles

Why Appoint Viven as Your Video Agency

• Fast project turnaround
• Expertise in crafting sales-driven content
• Custom solutions for both B2B and B2C brands

👉 Work with a partner who understands your sales objectives: Viven's Product Video Services