Pure
PURE, the latest product from BÜCHI, represents a significant innovation in laboratory technology.
PURE, the latest product from BÜCHI, represents a significant innovation in laboratory technology.
The internationally leading laboratory technology provider BÜCHI wanted to implement a B2B online commercial to promote its latest product PURE for their main target group of international researchers. We highlighted the advantages of the product and the simple benefits through fitting storytelling.
Through the entertaining form of the content concept, the international target group was addressed differently for once in order to distinguish the company from its competitors.
In addition, the advantages of the product were communicated in an entertaining way.
The online commercial was played on Youtube, online with trade media and the social channels of BÜCHI.
Client: Büchi
Services: Pre-Production, Production, Post-Production
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