In today’s highly competitive job market, showcasing a company’s unique culture, values, and work environment is essential to attracting top-tier talent. LEM International SA, a global leader in electrical measurement solutions, recognized the need to differentiate itself as an employer of choice.
To achieve this, LEM collaborated with UNIVERSUM's creative minds to develop a concept that would showcase LEM’s spark and enlisted VIVEN’s expertise to create an exceptional employer branding video.
The concept for the campaign centered around LEM’s employees through a script that seamlessly blended the company’s values with a visual narrative.
The video used two key elements—natural light and sunflares—to convey LEM's passion, dedication, and innovative spirit.
Through expert camera work and clever positioning, the video beautifully captured the interplay between light, sun flares, and the employees, metaphorically illustrating their individual and collective spark.
The production required precision and careful planning. VIVEN’s team meticulously coordinated the shooting schedule to coincide with specific times of the day when natural light would be at its most magical.
After the production, VIVEN’s post-production team worked some magic to enhance the visual impact and accentuate the spark theme, creating a sense of enchantment and energy throughout the video.
The final result was a captivating employer branding video that resonated with both prospective candidates and current employees.
A remarkable employer branding video was brought to life through the collaborative efforts of UNIVERSUM, VIVEN, and LEM International SA. The video showcased LEM's commitment to innovation and excellence and highlighted its employees' brilliance and passion - the true driving force behind the company's success. As a tool for talent acquisition and employee engagement, the video is a testament to the power of creative storytelling and visual craftsmanship.
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