HORECA
Explore the versatility of the new Franke coffee machine, designed not just for homes but also for high-demand settings.
Explore the versatility of the new Franke coffee machine, designed not just for homes but also for high-demand settings.
Franke is one of the leading Swiss manufacturers of coffee machines, kitchen systems and appliances. The two social media videos that we created in the context of this project should present the wide range of different uses of the new Franke coffee machine A300. Therefore, wanted to showcase that this product is not only suitable for private use in your own four walls. Quite the contrary is the case. Thanks to its sophisticated technology combined with its stylish design, this machine is capable of satisfying much higher needs.
To convey this, we staged the product in two different environments. Two settings where high demands are being placed on coffee quality, but not necessarily a lot of space is available. An open-plan office as well as a small café provided us with the ideal backdrops.
The social media videos show two completely different areas of application for the A300 coffee machine, which are well-known and therefore have a high recognition value.
The scenes in the café, make it clear that Franke wants to target the professional premium segment with its product. We demonstrated how the intuitive and simple use of the product leaves more time for customer contact. This without having to make any concessions in terms of quality and taste. The spot ends with a zoom-out, which reveals smiling members of a variety of professions (waiters, confectioners, bartenders, hairdressers, gas station attendants and baristas) next to the A300, allowing to address broad sections of the target groups. Check out the office production right here to get a deeper insight into the whole project.
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