Siemens' latest employer branding campaign is a multimedia masterpiece, featuring 121 videos and 98 photos to provide an inside look at life within the company. Through relatable storytelling in Swiss German, the campaign highlights Siemens' values across five key themes: employment, diversity, work-life balance, sustainability, and societal impact.
Siemens constantly attracts new talent to help the company shape the future.
Together with Siemens, our team of filmmakers and creatives produced a new employer branding campaign featuring 121 videos and 98 photos. The series is designed to showcase the company culture and give a glimpse into life at Siemens.
The employees are the protagonists of the campaign. The characters featured in the videos speak in Swiss German, reflecting their natural style and allowing for the occasional blooper or informal expression. We wanted to humanize the brand and showcase Siemens’ values in a relatable and engaging way.
The campaign focuses on five key themes: Siemens as an employer, diversity, work-life balance, sustainability, and the company’s purpose in society.
We utilized a modular format, allowing the segments to be combined in various ways to create a complete story. We also optimized the content and the format for multiple platforms, creating a multichannel campaign.
Whether you’re scrolling through social media on your phone or watching videos on your desktop computer, you can easily access and engage with the new Siemens‘ employer branding campaign.
Client: Siemens AG
Services: Creative Development, Pre-Production, Production, Post-Production
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