From the FIFA headquarters in Zurich to the global stage, 'Living Football' takes you on a journey through the world of soccer. The anticipation is palpable as the ball rests on the grass, ready for that defining kick that could make someone a world champion.
From FIFA headquarters in Zurich to the world.
The ball lies on the grass.
Ready to receive a precise kick,
defining the world champion.
The goalkeeper makes little jumps
as he fixes his gaze on the ball.
The whole team clings to their soccer jerseys.
There are only a few seconds left.
You can feel the pressure.
The fans scream,
some for, some against.
The striker feels the weight of responsibility.
He looks at the goal,
he takes a deep breath.
Not wanting to miss.
The referee whistles.
These and other emotions can be felt in ‘Living Football’, a video magazine of the Fédération Internationale de Football Association – FIFA. Starting in February 2021, you can review the history of the World Cup and learn about the most relevant news about each tournament and its protagonists.
Every month, FIFA headquarters becomes the stage for the broadcast of the branded entertainment program ‘Living Football’. Here, players, coaches and managers talk about the impressive on-field scenes.
Through entertaining interviews, you get to know those anonymous heroes who generate millions of screams from soccer fans. You also get up-close information on the growth of women’s soccer, technological advances and innovation to improve their on-field display systems.
In this branded entertainment magazine, you can learn first-hand about FIFA’s work at a global level. The launches and innovations with which the federation seeks to strengthen soccer and the alliances it establishes with different international organizations.
‘Living Football’ is also a platform to promote the protection of human rights and transmit positive messages around the sport. With information about the activities that the federation carries out through the FIFA Foundation, they present their social responsibility programs aligned with the federation’s vision to globalize, popularize and democratize soccer for the benefit of all.
Client: FIFA
Services: Pre-Production, Production, Post-Production
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